ANALYZINg my own clothing

This piece of clothing from Icon. Amsterdam is a pair of semi-smart muscle fit pants called 'The Viera Trousers'.

The design involves lots of chequered patterns and line work, mainly of a monochromatic style, however upon looking closely there are hints of red among the bold black lines to add a bit of life to the design. The colour scheme is very typical of modern times, with little colour being introduced and people tending to prefer a more minimal, clean looking approach to things these days.

The material these are constructed from is simply just cotton fabric, which along with their super-stretchy, tight-fitting properties make them exceptionally comfortable to wear, not to mention fashionable and fairly unique in the process, too.

The intention of this particular product is to provide a modern and contemporary piece of street wear, as well as giving that hint of class along with it, all for a relatively affordable price (£69), especially considering some of the alternatives. The brand themselves states that they are all about bringing street-wear and art together to create clothing that allows you to stand out from the crowd.

Since the brand was only established recently in December 2017, it is clear to see that their target audience is predominantly the younger generations. The particular style of these trousers and the brand as a whole portrays a sense of class in society as it's not something typical of today's youth. It strays away from stereotypical preconceptions of younger people's style, which are often just mucky jeans and tracksuits, etc. This is exactly the reason I purchased this pair; to remove myself from the stereotype category and in to a more sophisticated and artsy individual. It is a piece of clothing that directly expresses my personality and artistic side.